Vision
Encourage and facilitate rural communities to adopt an integrated approach to agriculture and work towards achieving better returns and economic success in partnership with the industry and institutions and in the face of rapid technological developments, climate change and globalisation.
Mission
To play a vibrant role in the national endeavor of developing rural India through technological transformation and market led development; and participating in addressing market, technology, resource and capacity building related needs for livelihood security, farm profitability and sustainability of our environment and agriculture.